THE FOUNDATION TO COMBAT ANTISEMITISM
This was arguably the most important new business pitch I’ve ever worked on. Winning this business over some of the best agencies in the country is something I’m very proud of. But creating work that takes a stand against hate was an opportunity that I’m humbled and grateful to have been a part of.
The Foundation to Combat Antisemitism faced the challenge of addressing rising antisemitic incidents while promoting unity and empathy across communities. We showcased what antisemitism looks like for American Jews today and the role non-Jews can play in fighting hate and intolerance. The campaign spots were filmed and scripted to humanize and contextualize antisemitism for non-Jewish audiences and feature the role all Americans can play to #StandUpToJewishHate.
The campaign amassed five billion media impressions, 1,765 earned media stories, 854,000+ visits to www.standuptojewishhate.org and over 125K public social mentions. Celebrities including Tom Brady, Julianne Moore, Meek Mill and Jon Bon Jovi showed solidarity by posting the campaign's Blue Square. See PRESS.
TONY | DIRECTOR: DEREK CIANFRANCE
SON | DIRECTOR: DEREK CIANFRANCE
ISAIAH | DIRECTOR: DEREK CIANFRANCE
"Neighbors" marks our fourth story commercial, debuting during the 96th Academy Awards. By combining empathy and data, we aimed to inspire viewers to join the movement against Jewish hate and all forms of discrimination. Its digital presence across social media platforms amplified the message, encouraging viewers to #StandUpToJewishHate and #StandUpToAllHate. See PRESS.
NEIGHBORS | DIRECTOR: JON WEIMAN