SHARE | DIRECTOR: JAKE SCOTT
It just made sense for a company like Saturn to let its customers do the talking when the Saturn Aura was awarded the 2007 North American Car of the Year. To add to the authenticity of the idea, there were no actors used in the spot. Actual Saturn owners were used as talent. The concept was supported by a website that shared testimonials of Saturn Aura owners from all over the country that had something to say about their new cars and the award that showed up on their doorstep.
SATURN AURA | COTY WEBSITE
PRESS | NEW YORK TIMES