Hi there. My name is Luis “Lu” Romero and I’m a Creative Director. I have over two decades of experience creating memorable, effective and award winning work across a variety of brands and categories.

I attribute my success to curiosity and always seeing things a little differently. With Spanish as my first language and hispanic culture as the backdrop of my childhood, I grew up seeing things through a different lens. As I matured, so did that lens. Once I absorbed the cultures that surrounded me as a youngster my curiosity really kicked in. I continued to seek experiences and other points of view and perspectives.

To this day, curiosity and that lens continue to guide me and my work.